Support Puma and the Israel Football Association: #DiversityIsTheGoal

Share Until 28 JULY 2019

Support Puma and the Israel Football Association: #DiversityIsTheGoal

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The BDS Movement is calling for a boycott of Puma for sponsoring the Israel Football Association (IFA). In doing so, they ignore the fact that the IFA is one of the foremost leaders in breaking down barriers between different ethnicities in Israel.

To counter BDS' negative messaging, we encourage you to share the content from our #DiversityIsTheGoal campaign to show the world all the good the IFA and Puma do in promoting multiculturalism.

BDS seeks to downplay and ignore everything Israeli organizations are doing across Israel to promote peace, friendship, and cooperation. We must stand up to them.

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