The BDS Movement is calling for a boycott of Puma for sponsoring the Israel Football Association (IFA). In doing so, they ignore the fact that the IFA is one of the foremost leaders in breaking down barriers between different ethnicities in Israel.
To counter BDS' negative messaging, we encourage you to share the content from our #DiversityIsTheGoal campaign to show the world all the good the IFA and Puma do in promoting multiculturalism.
BDS seeks to downplay and ignore everything Israeli organizations are doing across Israel to promote peace, friendship, and cooperation. We must stand up to them.
Beram Kayal is an Arab-Israeli footballer who competes with Jewish, Muslim, and Christian players on Israel's national team. Now BDS is calling to boycott Puma for sponsoring the IFA, despite their diversity. Join us in supporting the IFA & Puma because #DiversityIsTheGoal. pic.twitter.com/owmgQgCDFk— WJC (@WorldJewishCong) June 20, 2019